In the near future, lead generation will be a Sci-Fi nightmare!
You’ve just picked up energy cells from Home Depot and are exiting the store. Your wearable device ‘Bloops’ as Home Depot charges your account when you reach the doorway.
Your autonomous vehicle whirs to life as you come within 200ft of it, and the back hatch opens so that you can load your purchases into the trunk.
“DAMN, not again,” you exclaim as the identifiable buzz of a drone circles within earshot. On queue, you receive a push notification on your wearable. It’s a drone, and they’ve targeted you based on your purchases from Home Depot and have asked permission to stream special offers. The floating copter has already photographed you, and facially recognized you across your plethora of social networking profiles, but you duck under the hatch of your car in the hopes that you can shake the Bluetooth signal. No such luck, looks like you’re going to have to endure the: 15 second optic feed from some 3D printed home-builders affiliate marketing campaign.
Could drones really terrorize our personal space as we shop, eat, relax, and travel?
I believe that without critical and technological sanctions on such activities, it will be inevitable. The FAA is well ahead of the pace on this, but it doesn’t mean there won’t be loopholes.
Amazon spun a world of discussion as they announced earlier in the year that they were planning the use of drones as a package delivery solution. They’ve since continued testing and ramping up capabilities with the intention of launching the aforementioned service. Expect Prime Air as early as 2015.
For the rest of us, precedence has been set. Media companies are taking advantage of the journalistic leverage provided by drones, and Amazon is half a year from monetizing them in product fulfillment.
The affiliates won’t be far behind; I can assure you of that. They never are. If there is blue sky opportunity, with relatively low barriers to entry, expect the affiliates.
Here’s how I would setup a drone for lead capture or offer promotion, if I was so recklessly inclined to do so…
Step 1: Drones can be purchased for a few hundred dollars, the ones that can be fitted with cameras are on the pricier end, but I believe it would be necessary to perform the tasks required for data collection and promotion. The DJI Phantom would be my likely choice as it’s the only drone with integrated live remote video streaming from up to 980 feet away on your mobile. You could probably build it out on other platforms, but why hassle with it. It’s also robust enough and has a place for you to mount a mobile phone.
Step 2: Attach a mobile device to the drone for Bluetooth hacking (or Bluejacking) and enable its use remotely through a remote access app (there are several of them).
Step 3: Now with a mobile access point and a POV, you can physically target people based on visible demographics or in-hand/known purchases and send them backdoor messaging. You realistically could engage in real-time (automated) conversations with your targets until you capture the appropriate data.
Do you have an immediate offer or coupon for a cleaning supply?
Send it to the lady that has just purchased the laminate flooring with a redemption code.
Is there a mobile offer for debt consolidation?
Whiz by the gentleman leaving the Checks Cashed store and drop him a line to CALL US NOW!
Are mortgage rates now at an astounding 3.2% and preparing to rise?
Hover and then land on an open house and surprise all of its attendees with a timely recommendation and permission to use her phone number or email in a return response.
The only real disruption if you were to start doing this TOMORROW would be the always unreliable battery life of gadgets. Maybe keep two drones on hand so that you can rotate them over the course of a day. But in a busy parking lot with a camera allowing for the affiliate to be remote controlling, there’s reason to believe that a two person affiliate team can make a considerable amount of conversions in real time. What lucrative fun!
Fear the sky, consumers! The drones are coming and there is very little we can do to halt their progress.